What is your Company's/brand's name?

First you will fill in your brand or company name, your field of work, as well as your contact details. (This can also be for instance your First + Surname if you want, ideal for a consultant, or personal branding, or why not even a wedding theme!)

 

I also need to know if your Company/brand is one or a mix of:

• A business to consumer; B2C

• A business to business, B2B

• A service

• A product
   

B2C brand logos can be embellished and decorative to add “flavour” and feelings.

​

B2B brand logos tend to be very simple and neutral, and often do not have very much meaning, which allows for the longevity of a logo.

​

Service brand logos focus on reliability, consistency and professionalism.

​

Product brand logos tend to be very specific depending on whom the ideal customer is, focusing on age and price points.

​

What is your Company's/brand's personality?

Brand Personality is a set of human characteristics that are attributed to a brand name. It is important for a company to accurately define its brand personality so it resonates with the correct consumer.

 

Brand Attributes;

• are the core values that define the overall nature of the company and represent the essence of the brand.

• are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

• are the functional and emotional associations that are assigned to a brand by its customers and prospects.

• are the basic elements for establishing a brand identity.

 

What is the aim?

• A company's brand should aim to elicit a positive emotional response from a targeted consumer segment.

• Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

• A brand is a name, term, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

 

How? You do this by choosing the attributes from the list that you wish your customers would associate with your brand. You will find several alternatives in the questionnaire.

 

There are five main types of brand personalities with common traits:

 

Excitement: carefree, spirited, and youthful.

Sincerity: kindness, thoughtfulness, and an orientation toward family values.

Competence: successful, accomplished and influential, highlighted by leadership.

Sophistication: elegant, prestigious, and sometimes even pretentious.

Ruggedness: rough, tough, outdoorsy, and athletic.