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Nina Ignatius

Is strategic brand building a must?

Strategic brand building is an important part of any successful business plan and can help you to stand out from your competition and build customer loyalty.



As a business owner, you understand that having a strategic brand is essential in today’s competitive marketplace.


When you think about strategic brand building, it’s important to understand what it is and why it’s critical for business success. Strategic brand building is the process of creating a unique identity for your business and developing the elements that will differentiate it from the competition. It is the way you tell your story and how you want people to view your business.


 

At the core of strong brand building is your brand strategy.


This is essentially the plan that outlines how you want your brand to be perceived by your customers. Your brand strategy should be the basis for all of your marketing, communications, and product decisions. It should define the purpose of your business, the values that drive it, and the benefits that customers will receive.


When it comes to building a unique brand, it’s important to consider the attributes that make it stand out. These attributes should be carefully crafted to emphasize the unique features of your brand and the value that it brings to customers. The attributes should also be aligned with your overall brand strategy and story.


Some of the key elements of a brand strategy include your brand name, logo, and slogan. These should be carefully chosen to reflect the values and mission of your business and to make a lasting impression on your customers. Additionally, you should consider the colours, images, and other visual elements that will be associated with your brand. All of these elements should work together to create a cohesive and compelling brand identity.


In addition to visual elements, your brand should also have a strong story. This story should explain the origins and purpose of your business and how it provides value to customers. Your story should also differentiate your brand from others in the marketplace and should be communicated consistently throughout all of your marketing efforts.



Finally, it’s important to ensure that your brand is constantly evolving.


The marketplace is constantly changing and your brand should reflect this. It should remain relevant and up-to-date with the latest trends, technologies, and customer needs.


In conclusion, strategic brand building is an essential part of any successful business plan. It should include a well-defined brand strategy, compelling visual elements, and a strong story that will differentiate your brand from the competition. With the right strategy and elements in place, you can create a unique and compelling brand identity that will resonate with customers and help your business stand out from the competition.



The takeaway? Designing something beautiful is easy. Designing something powerful requires a bit more, like a brand strategy. Commissioning design without a strategy is a costly and time-consuming hobby!




 

Want to learn more?

See more examples below!


 

If learning new stuff is your cup of tea, then look no further! I have finally after 30+ years of experience put together an 8-week online course called "Master Your Brand - from design dummy to branding champ".


This step-by-step course is a MUST for everyone who is in charge of the design/posting/advertising/ for a brand.


I am showing you only the most impactful, tried and tested design tricks that you will ever need when creating marketing material for your company.


The course suits total novices. Also, you can get 30% OFF right now! Check it out here.

 

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The naked brand designer


Who am I? My name is Nina Ignatius. Welcome to my bare-it-all blog about branding and design.


I am delighted to be able to share my 30+ years of brand design expertise (and some unreal experiences from around the world too) with you.


I have worked with small, big, new, old, traditional and modern clients, all wanting to refresh an old brand or create a new one. My experience allows me to work with a wide array of clients to provide specific solutions to their branding needs.

The naked brand designer
Photo by Olga Poppius-Grego

I offer you more than 30 years of insights from my international career from prestigious design firms in France, Japan, the United Kingdom, Australia and Scotland, as well as my native Finland.


My proudest professional moment was being selected to Forbes's "40 women over Forty" for my innovative and disruptive design.


I blog max twice a month. To always be the first to read it, please join my mailing list here. There is also a useful freebie for you to download.


Best regards,

Nina A. Ignatius





 

Disclaimer: as English is not my first or second language, I always use Grammarly and other AI tools to help write cohesive texts!



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